Independent since 1996
About Us
Founded in 1996, Fifteen52 is a wheel brand driven by an undying love for all things automotive.
Most wheel companies on the market today are empty brands scooped up by private-equity-backed conglomerates with the sole purpose of selling widgets to meet some boardroom EBITDA goal—without regard for creativity, innovation, or people. We’ve turned down acquisition offers from those companies because that doesn’t sound like a place we want to live. Our owners are actual engineers, intimately involved in every aspect of the business. We’ve been wheel people since day one, and it’s our dream to be doing what we’re doing.
We cast off expectations and the notion of following trends to do things our own way, offering a unique approach to modern wheel design. With minimalist design language and inspiration drawn from the race paddocks and rally stages that shaped our formative years, Fifteen52 adapts motorsport styling to the everyday encounters of street driving. Our goal is to equip enthusiasts with race-bred performance styling in a wheel strong enough to handle proper daily abuse. Over the years, Fifteen52 has carved out its own segment in the aftermarket industry, and its design language remains unmistakable.
We’re eager to use our momentum and strong foundation to forge ahead with a line of car and truck wheels that stand apart and make an impact on the automotive world. Thanks for joining us on this journey to grow the #52family—and have fun doing it.
J + J
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